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I-ology®, Inc. Launches Public Relations Service Line
Internet Strategy Leader Taps Industry Veteran to Drive New Line of Business; Cost-Effective Service to Produce Measurable Return on Clients Marketing Investment
SCOTTSDALE, AZ - May 6, 2004 - I-ology®, Inc., a leading Internet strategy firm, today announced that it has launched a public relations service line. The new line of business will complement I-ology's existing portfolio of services which include Internet consulting, Web design and interactive development, online marketing, and managed Web site hosting. Designed to help companies communicate their key messages to target audiences with credibility, consistency and differentiation, the service will offer a variety of marketing communication programs, focused primarily around media relations, industry analyst relations and speaker placement campaigns. Specific client programs will be designed based on their respective needs and objectives.
"Over the past year, I-ology has continued to explore new service offerings with a keen eye on delivering tangible results for its clients," said Trish Bear, I-ology president and CEO. "In talking with clients every day, I continue to hear the need for effective communication programs that not only help build brand awareness, but that also directly boost bottom line results. As arguably the most cost-effective marketing tool available, the addition of a public relations line of business is the perfect next step in I-ology's commitment to our clients' success."
Spearheading I-ology's public relations line of business is industry veteran David McCann. Prior to joining I-ology, McCann served as director of public relations for the Arizona Technology Council. He is also principal of McCann Communications, a Fountain Hills-based strategic marketing and public relations consulting firm serving both mature and emerging companies. McCann is a seasoned communications professional, with more than 14 years of experience in corporate communications, marketing and management. He has a track record of success in all aspects of corporate and product-related branding and communications, including repositioning, public relations, advertising, direct mail, and events. McCann was formerly the director of press and analyst relations at KnowledgeNet, Inc. a leading provider of e-learning solutions headquartered in Scottsdale. Prior to re-locating to Arizona, McCann held senior marketing positions at a number of technology companies in Silicon Valley, including Sun Microsystems, Inc., Verity, Remedy Corporation, and SmartForce (now SkillSoft). McCann holds a B.A. degree in English from the University of California, Berkeley and a J.D. degree from the Golden Gate University School of Law.
"I am extremely excited about heading up I-ology's public relations service line," said David McCann, I-ology director of communications. "Business is all about results. Since its inception in 1998, I-ology has been generating tangible and measurable results for its clients. Our new service line is the perfect extension to I-ology's existing arsenal of results-driven services. Through comprehensive PR campaigns, we will now be able to offer our clients the opportunity for even greater bottom line success."
"I-ology has clearly established itself as a leading player in the Internet strategy space," said Todd Bankofier, president and CEO, Arizona Technology Council. "To grow as quickly as it has is really quite astonishing. I-ology has quietly achieved company goals and profitability through a steady flow of new customer acquisitions, a commitment to operational discipline, and ongoing recruitment efforts in hiring the best team of professionals in the industry. Having worked closely with both Trish Bear and David McCann, I predict that I-ology's public relations service offering will arm its clients with a real competitive advantage in the marketplace."
Success Built on Delivering Results
I-ology's formula for success is built on demystifying the complexity of the Web and delivering improved and measurable returns from a Web investment. The company's vision for an effective Internet strategy is based on leveraging a wise investment to help drive tangible, long-term business growth. Capitalizing on each client's Internet investment, I-ology promotes new business through a sophisticated blend of technologies and integrated marketing campaigns that carefully align with specific corporate objectives. This cost-effective, client-focused marketing approach dramatically increases brand awareness, lead generation and customer satisfaction.
About I-ology
Founded 1998, I-ology, Inc. designs Internet strategies that drive growth and profit, using a full range of Internet services, emphasizing measurable results. Services include Internet consultation, Web design and interactive development, online marketing, and managed Web site hosting. I-ology's strategies have facilitated growth for clients in competitive industries, including hospitality and tourism, real estate, technology, healthcare, finance and non-profit. I-ology may be contacted at www.i-ology.com, or at 480.850.2800. I-ology®: The Science of the Internet®
Press Contact:
David McCann
McCann Communications for I-ology, Inc.
480.650.6414
david@mccanncomm.biz