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I-ology®, Inc. Ushers In New Year With Key National Accounts
I-ology to Drive Concrete Business Results for New Clients via Comprehensive Internet Strategies
SCOTTSDALE, AZ - January 19, 2004 - I-ology®, Inc., a leading Internet strategy firm, today announced the signing of three new clients, including two national accounts: ISEC Incorporated, Odyssey Homes, and Sun Orchard. With these most recent acquisitions, I-ology continues its impressive growth rate across multiple market sectors that include, among others, associations and nonprofits, commercial and residential development, healthcare, hospitality and tourism, professional services, and software and technology.
Specifics on the customer wins announced today include:
- ISEC Incorporated, established in 1967, is a leading national prime trades contractor and subcontractor for specialty building interiors and equipment. A multi-million dollar a year business with offices located nationwide, including Mesa, Arizona, ISEC is a single source interior trades contractor, with full-service capabilities to manage every phase, from design, engineering, estimating, purchasing and manufacturing to contract administration and installation. As part of a recent re-branding campaign, ISEC turned to I-ology to develop a Web presence that conveys the same level of professional standards reflected by ISEC employees and completed projects, demonstrates the breadth and depth of ISEC product and service offerings, provides a reference tool for completed projects and case studies, serves as an effective recruiting tool, and drives new business opportunities through increased site traffic and cost-effective email communication programs. I-ology is providing ISEC with all Internet design, interactive development, marketing, and managed hosting/maintenance services. The site is scheduled to be launched within the next week.
- Odyssey Homes, a residential and commercial developer, is part of the Sydcor Group of companies. Founded in 1996, the goal of the Odyssey principals is to provide high-quality design and construction in custom and semi-custom homes and residential communities. Odyssey offers end-to-end development from land purchase, to design, construction management and sales. Odyssey focuses on semi-customizable model homes, condos and duplexes ranging in price from $200,000 to $800,000. Based in Tempe, Arizona, Odyssey's primary development market is the greater Phoenix metropolitan area, but also includes a development in Payson. Future markets may incorporate Northern Arizona, California and Texas. Completed residential projects include homes at Chaparral Pines, The Village, Toscana and Ravenswood. Two current residential projects are The Summit at Crestview and Balera at Firerock Country Club. Odyssey engaged I-ology to increase Web site visibility to prospective home buyers, increase the efficiency of the sales cycle, communicate more effectively with prospective home buyers, existing customers and real estate agents, and create a showcase for existing and current projects which reinforces the design excellence and expertise of Odyssey Homes. I-ology is providing Odyssey with a complete Internet strategy consulting program, including design, interactive development, hosting, and maintenance services. The Odyssey site is slated for release in the second quarter of 2004.
- Sun Orchard, a privately held company founded in 1984, is a full-service manufacturer and national distributor of premium citrus juice products. With a customer base that includes not only local and regional restaurants, hotels and retailers, but also large national distributors and restaurant, hotel and retail chains as well, Sun Orchard has two, year-round manufacturing facilities (Tempe, Arizona and Haines City, Florida) and one seasonal facility (Strathmore, California). Its corporate headquarters is also located in Tempe. Competing against such names as Minute Maid and Tropicana, Sun Orchard looked to I-ology to help it become the industry leader in terms of site design, functionality, navigation and utility. In addition to providing design and interactive development services, I-ology is developing a comprehensive integrated marketing program for Sun Orchard. This component, carefully aligned with specific corporate objectives, will include, among other facets, a search engine optimization program designed to maximize site traffic, and targeted e-mail outreach and other communication campaigns. The final site is targeted to go live in early February.
"Whether working with small, local companies, or large entities with a national or multi-national presence, the I-ology team is focused on designing and executing sound Internet strategies that will facilitate their long-term growth," said Trish Bear, I-ology President and CEO. "We are pleased to be working with ISEC Incorporated, Odyssey Homes, and Sun Orchard. With a strategic Internet plan in place, these organizations will be able to comprehensively calculate and measure the significant return on their Web investment."
Press Contact:
David McCann
McCann Communications for I-ology, Inc.
480.650.6414
david@mccanncomm.biz