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I-ology®, Inc. Drives Continued Growth With Key Customer Wins
New Clients Look to I-ology to Design Internet Strategies; Maximize Return on Web Investment
SCOTTSDALE, AZ - September 19, 2003 – I-ology®, Inc., a leading Internet strategy firm, today announced the signing of three clients to its rapidly growing customer base: !nPulse Response Group, Arizona Baptist Children´s Services, and Desert Troon Companies. With these most recent acquisitions, I-ology continues its impressive growth across multiple sectors that has it on pace to significantly surpass its 2002 total profitability figures in both revenue and profitability.
Specifics on the customer wins announced today include:
- !nPulse Response Group, provider of high-end sales support for infomercials and other direct response advertisers, wanted to gain greater visibility and establish itself as a leader in the competitive telesales marketplace. With locations throughout Arizona, !nPulse was the first company to bring high-end sales to direct response television and radio and work with some of the biggest names in the industry including Time Life and Bose. It turned to I-ology to help establish a new, dynamic and innovative Internet brand identity, to showcase the true value inherent in its response campaigns, and to drive an increase in sales activity within the organization. I-ology is providing !nPulse with a complete Internet strategy consulting program, including design, interactive development, hosting, and maintenance services.
- Arizona Baptist Children´s Services (ABCS), a non-profit organization established in 1960, is chartered with providing the highest quality comprehensive services to children, adults and families on behalf of Arizona Southern Baptists. Affiliated with multiple nationwide social service entities, the organization operates five locations throughout Arizona. ABCS was prompted to revisit their online presence and strategy as a result of a predicted increase in exposure to be generated by a series of radio broadcasts by New Life Ministries on adolescent issues that target families in crisis. ABCS is looking to I-ology to provide the strategic Internet design, development and hosting services that will enable it to expand its reach nationally via a professional web marketing communications tool, maximize resident capacity at its Phoenix center, reach potential donors and current supporters, leverage online application forms, and provide a clear call-to-action to schedule a facility visit. The official launch of the new ABCS site is scheduled for late November 2003.
- Desert Troon Companies, a leader in the infrastructure design of master planned communities for single-family and luxury condominium residences and active in the acquisition, development and growth of real estate assets including office buildings, hotels and shopping centers, realized early on the potential of the Internet. The challenge was to plan in phases for growth: to prepare and create online success. To this end, and as part of its previous six-year relationship, I-ology has constructed a scalable, cost-effective solution by creating a phase-based advertising plan to increase residential home sales, developed a cohesive online messaging strategy, and produced a professional and flexible promotion tool for executive presentations. As part of its newly-secured venture, scheduled to launch in late October 2003, I-ology will design an entirely new public-facing corporate site to promote Desert Troon and its properties to multiple audiences.
"The I-ology team is committed to successfully building and executing Internet strategies for our clients that significantly contribute to their long-term growth," said Trish Bear, I-ology Founder and CEO. "We are pleased to be working with !nPulse Response Group, Arizona Baptist Children´s Services, and Desert Troon Companies. By empowering these organizations with a strategic Internet plan based on their respective objectives, we enable them to calculate and measure a justifiable return on their web investment."
Success Built on Delivering Results
I-ology's formula for success is built on demystifying the complexity of the Web and delivering improved and measurable returns from a Web investment. The company's vision for an effective Internet strategy is based on leveraging a wise investment to help drive tangible, long-term business growth. Capitalizing on each client's Internet investment, I-ology promotes new business through a sophisticated blend of technologies and integrated marketing campaigns that carefully align with specific corporate objectives. This cost-effective, client-focused marketing approach dramatically increases brand awareness, lead generation and customer satisfaction.
Press Contact:
David McCann
McCann Communications for I-ology, Inc.
480.650.6414
david@mccanncomm.biz