Methodology

Results-based Formulas Grow Your Business

I-ology's strategic programs deliver high returns because we create a complete Internet presence, employing a rigorous process of research, strategic planning, execution and performance analysis. The process is continuous and flexible. It has to be: tomorrow's market will be quite different from today's.

We work closely with you throughout the entire strategic process, becoming a natural extension of your internal team as we progress through our proven six-step formula:

See how our methodology has delivered proven results in our case studies

Strategic Process

Define > Research > Plan > Design > Promote > Analyze = Strategic Process


1. Define Objectives

We believe technology should, first and foremost, support your business objectives. Before you spend more money on a Web site or online campaign, let us help define online business objectives and success metrics that will measure performance accurately. Let's collaborate define & create an actionable online strategy today. Learn more about our related services:

2. Research

To establish meaningful performance objectives and to create an online program to achieve them, we'll focus on your competitive position and target markets. With the supporting data behind your online goals and success metrics, you are that much closer to implementing a best in class initiative. Learn more about our related services:

3. Plan

Once meaningful business objectives are in place and we've researched your online needs, we create a strategic plan. This plan includes tactical recommendations, technology integration considerations, tasks for execution, and implementation timelines that work together to drive qualified prospects to your Web site, attract new clients and retain your most profitable customers. Learn more about our related services:

4. Design and Execute

For a Web site to be successful, interactive development and online promotion must work in concert. Even with compelling interactive development, few people will find your site if online promotion is inadequate. Likewise, good promotion techniques are wasted if visitors exit too quickly due to poor design, content or technology. We give serious attention to the alignment of all components of your strategic Internet plan, ensuring the highest levels of usability, goal-based design, technologies & online marketing techniques. Learn more about our related services:

5. Promote

You deserve an Internet partner that knows how to support your sales and online marketing goals by not only increasing site traffic, but also by converting those visitors into lifetime customers. I-ology's online marketing expertise helps companies drive growth and profit on the Internet with the appropriate blend of technology and strategy. Learn more about our related services:

6. Analyze and Tune

Our expertise in analyzing results sets I-ology apart. We analyze each online initiative and continually make adjustments to improve results. In the dynamic environment of Internet marketing, constant evaluation and modification can be required to maximize your return on investment. We continually make recommendations to increase qualified traffic to your site, convert more visitors to customers and retain your most profitable clients.

We understand you only have time for actionable reporting. Our marketing strategists deliver a monthly executive summary highlighting key results, analyzing performance, and providing immediate recommendations and future strategic considerations. We make sure your Internet strategy remains on target. Learn more about our related services: