Background
A valued I-ology client for over 5 yrs
Desert Troon Companies' has built its solid reputation in the world of residential and commercial development on the combination of great talent and superb vision. Their mission is to create business opportunities that improve individual lives and enhance the environment.
When Desert Troon approached I-ology, the company had a site, but lacked cohesive cross-channel messaging. In essence they had a presence that lacked a strategy. Furthermore, they needed to explore new advertising channels.
The Challenge: was to integrate their message and image across channels and audiences, but do it in phases, ultimately creating online success.
Goals
Desert Troon needed visibility to attract property owners, tenants, and investors to their residential and commercial projects. Here were their goals:
- Integrate their messaging across channels and across audiences.
- Increase and enhance Desert Troon's visibility to potential property owners.
- Create an efficient communications medium for executives and potential investors.
Solutions
I-ology created an Internet Strategy for Desert Troon that was scaleble and didn't break the bank.
- Created and implemented a phased advertising strategy with the distinct mission of increasing residential home site sales.
- Developed an integrated online messaging strategy that connected with offline efforts and worked across audiences.
- Planned a new public-facing site to promote Desert Troon and its properties to multiple audiences.
- Created and produced a professional executive presentation platform that was both flexible and portable.
Results
Desert Troon Companies' Internet investment has paid for itself many times over through continued sales growth. This web strategy is working hard for them and it continues to deliver an ever increasing return on investment.
"Our strong partnership with I-ology is a result of their quality work"
- Harry Paston, Desert Troon Companies
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